Jatoba/Brazilian Cherry

Jatoba/Brazilian Cherry

What is Brazilian Cherry (Jatoba)?

Brazilian Cherry, also known by its trade name Jatoba, is an exotic hardwood species originating from South America—primarily Brazil. 
Key characteristics:

• Colour: Freshly milled, the wood can appear tan, salmon or light red-brown, but it naturally darkens over time (especially with exposure to light) into a deep, rich reddish-brown.

• Grain & texture: Typically a straight to interlocked grain with medium to coarse texture and natural variation/streaks. Havwoods

• Hardness & durability: Significantly harder than many domestic hardwoods—according to one source, its Janka rating is around 2,820 lbf (≈ 12,560 N) compared with ~1,290 lbf for red oak.

• Species alias: Often marketed as “Brazilian Cherry (Jatoba)” in flooring contexts.

Why Choose Pre-Finished Solid Brazilian Cherry Flooring?

1. High durability & resilience – Given its hardness and density, Brazilian Cherry is well-suited for areas with heavy foot traffic, families, or commercial settings.

2. Stunning aesthetic – The warm reddish-brown tones and natural character deliver a premium, exotic look ideal for upscale interiors.

3. Pre-finished convenience – Factory-applied finish (often multiple coats of aluminium oxide or UV-cured lacquer) means less on-site sanding & finishing, reduced mess, and faster move-in.

4. Long-term value – Because it’s solid timber, it retains the potential for refinishing (depending on wear layer) and offers a strong lifespan, which supports premium positioning for your website.

Typical Specifications & Features

(These are industry-representative values; always verify with your supplier for the specific product range.)

• Thickness: Commonly ~¾″ (≈ 18–20 mm) solid board.

• Widths & lengths: Available in narrower strips (e.g., 3¼″) up to wider planks (5″ or more) and random lengths (1 ft to 7 ft typical).

• Finish: Prefinished with 7 coats of aluminium oxide or similar durable top-coat, tongue & groove profile, micro-bevel edges in many cases.

• Colour change: Boards will deepen/turn reddish over time; lighter boards (sapwood) will catch up and overall tone will homogenise.

Benefits for Your Website Audience

• Premium presentation: Elevate your flooring catalogue by offering Brazilian Cherry as a high-end exotic hardwood option.

• Durable investment: Great selling point for clients looking for longevity, strength, and premium finish in living areas, hallways, commercial spaces.

• Ready for installation: Pre-finished boards appeal to busy homeowners or builders wanting fast turnaround with minimal disruption.

• Design flexibility: The richness of colour works well with a variety of interiors — from classic luxury to modern minimalist.

• Exotic authenticity: Emphasising the exotic origin and superior performance adds differentiation in your offering.

Considerations & Best Practice Advice

• Colour evolution: Because Brazilian Cherry is photosensitive, clients should be aware that initial tone will be lighter and will deepen with light exposure. Proper sample display and managing expectations is crucial.

• Acclimatisation & sub-floor prep: As with all solid hardwood, ensure correct sub-floor moisture content, acclimatisation of boards, and installation gap allowance to accommodate movement.

• Not always ideal for wet zones: Solid hardwood typically isn’t recommended for high-moisture areas (bathrooms, laundries) unless specified.

• Installation complexity & cost: Because of the species’ density, tools and fixings may need to be more robust, which may translate into higher installation cost/time.

• Sustainability & sourcing: As an exotic species, sourcing from certified, responsibly managed forests (e.g., FSC) is a good selling point for environmentally-mindful clients.

• Matching & patching caution: If future repairs or additions are planned, note that new boards may differ in tone due to natural variation and ageing; clients should store spare planks or plan accordingly.

Maintenance & Care Tips

• Use soft broom or vacuum (soft brush) regularly to remove grit and debris.

• Clean with pH-neutral hardwood floor cleaner; avoid excess water, steam cleaning, or harsh chemicals.

• Use furniture-leg felt pads and avoid dragging heavy objects across the floor.

• Consider area rugs/mats in high-traffic zones or entryways to protect finish.

• Maintain indoor relative humidity in the range suggested by the manufacturer (typically ~40-60%) to reduce timber movement.

• Monitor the finish: When wear becomes visible (matte patches, scratch lines), consider refinishing (if applicable) rather than full replacement.

• Brazilian Cherry solid timber flooring

• Prefinished Brazilian Cherry hardwood floorboards

• Jatoba solid wood flooring

• Brazilian Cherry pre-finished solid hardwood

• Exotic hardwood Brazilian Cherry flooring