Brazilian Cherry

Brazilian Cherry

What is Brazilian Cherry (Jatoba)?

Brazilian Cherry, also known by its trade name Jatoba, is an exotic hardwood species originating from South America—primarily Brazil. 
Key characteristics:

• Colour: Freshly milled, the wood can appear tan, salmon or light red-brown, but it naturally darkens over time (especially with exposure to light) into a deep, rich reddish-brown.

• Grain & texture: Typically a straight to interlocked grain with medium to coarse texture and natural variation/streaks.

• Hardness & durability: Significantly harder than many domestic hardwoods—according to one source, its Janka rating is around 2,820 lbf (≈ 12,560 N) compared with ~1,290 lbf for red oak.

• Species alias: Often marketed as “Brazilian Cherry (Jatoba)” in flooring contexts.

Why Choose Pre-Finished Solid Brazilian Cherry Flooring?

1. High durability & resilience – Given its hardness and density, Brazilian Cherry is well-suited for areas with heavy foot traffic, families, or commercial settings.

2. Stunning aesthetic – The warm reddish-brown tones and natural character deliver a premium, exotic look ideal for upscale interiors.

3. Pre-finished convenience – Factory-applied finish (often multiple coats of aluminium oxide or UV-cured lacquer) means less on-site sanding & finishing, reduced mess, and faster move-in.

4. Long-term value – Because it’s solid timber, it retains the potential for refinishing (depending on wear layer) and offers a strong lifespan, which supports premium positioning for your website.

Typical Specifications & Features

(These are industry-representative values; always verify with your supplier for the specific product range.)

• Thickness: Commonly ~¾″ (≈ 18–20 mm) solid board.

• Widths & lengths: Available in narrower strips (e.g., 3¼″) up to wider planks (5″ or more) and random lengths (1 ft to 7 ft typical).

• Finish: Prefinished with 7 coats of aluminium oxide or similar durable top-coat, tongue & groove profile, micro-bevel edges in many cases.

• Colour change: Boards will deepen/turn reddish over time; lighter boards (sapwood) will catch up and overall tone will homogenise.

Benefits for Your Website Audience

• Premium presentation: Elevate your flooring catalogue by offering Brazilian Cherry as a high-end exotic hardwood option.

• Durable investment: Great selling point for clients looking for longevity, strength, and premium finish in living areas, hallways, commercial spaces.

• Ready for installation: Pre-finished boards appeal to busy homeowners or builders wanting fast turnaround with minimal disruption.

• Design flexibility: The richness of colour works well with a variety of interiors — from classic luxury to modern minimalist.

• Exotic authenticity: Emphasising the exotic origin and superior performance adds differentiation in your offering.

Considerations & Best Practice Advice

• Colour evolution: Because Brazilian Cherry is photosensitive, clients should be aware that initial tone will be lighter and will deepen with light exposure. Proper sample display and managing expectations is crucial.

• Acclimatisation & sub-floor prep: As with all solid hardwood, ensure correct sub-floor moisture content, acclimatisation of boards, and installation gap allowance to accommodate movement.

• Not always ideal for wet zones: Solid hardwood typically isn’t recommended for high-moisture areas (bathrooms, laundries) unless specified.

• Installation complexity & cost: Because of the species’ density, tools and fixings may need to be more robust, which may translate into higher installation cost/time.

• Sustainability & sourcing: As an exotic species, sourcing from certified, responsibly managed forests (e.g., FSC) is a good selling point for environmentally-mindful clients.

• Matching & patching caution: If future repairs or additions are planned, note that new boards may differ in tone due to natural variation and ageing; clients should store spare planks or plan accordingly.

Maintenance & Care Tips

• Use soft broom or vacuum (soft brush) regularly to remove grit and debris.

• Clean with pH-neutral hardwood floor cleaner; avoid excess water, steam cleaning, or harsh chemicals.

• Use furniture-leg felt pads and avoid dragging heavy objects across the floor.

• Consider area rugs/mats in high-traffic zones or entryways to protect finish.

• Maintain indoor relative humidity in the range suggested by the manufacturer (typically ~40-60%) to reduce timber movement.

• Monitor the finish: When wear becomes visible (matte patches, scratch lines), consider refinishing (if applicable) rather than full replacement.

SEO Keywords to Include

Consider integrating these keywords into your webpage copy to support search optimisation:

• Brazilian Cherry solid timber flooring

• Prefinished Brazilian Cherry hardwood floorboards

• Jatoba solid wood flooring

• Brazilian Cherry pre-finished solid hardwood

• Exotic hardwood Brazilian Cherry flooring